Most teams have Marketing Pro running, but many still struggle with messy attribution and reporting confusion. This session focuses on advanced campaign structure, source hygiene, and reporting practices so you can make better budget decisions across trades, locations, and business units.

What audience learns:

Campaign taxonomy by trade, location, and service line

How to reduce source pollution and duplicate attribution issues

Lead source governance, who owns what and how often to audit

Reporting views for budget decisions, not vanity metrics

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